Best Marketing Courses to Elevate Your Brand

Marketing makes the world go round. You see it on your television, computer, cell phone, and even in the car. While marketing has rapidly evolved over the last few decades, primarily because of the internet, its core principles are the same. The goal of any company or organization is to get their product, service, or idea in front of as many people as possible.

If you’re interested in learning about marketing and the various methods, you’re in the right place. We’ve gathered a list of the eight best marketing courses, and each one brings a unique topic to the table. Read on to learn more about the best marketing courses and what you need to know before enrolling.

Orientation

Having a list of the best marketing courses is useless if you don’t know what to look for. Unfortunately, finding the right marketing class can be like finding a needle in a haystack. The good news is that we have identified a few factors to help you narrow down your options.

Topic

First and foremost, you need to know what type of marketing you want to learn. This field has many topics, and each one brings its own benefits to the table. Below, we’ll take you through a few topics to give you an idea of what to expect.

Online Marketing

The first example we’ll discuss is online marketing. This type of marketing can involve many things, such as social media, but most areas share the same principles. For example, much of online advertising is done through small ads that appear on apps or pages. When someone clicks on an ad, the company that hosts the ad gets paid. In its most basic form, this is one example of online marketing.

Another example of online marketing is social media marketing. This is done through apps like Instagram and relies on Influencers (people with large followings) and keywords to reach big audiences. Social media marketing is one of the most rapidly developing fields of marketing, so we have more than one course that focuses on it below.

Email Marketing

Another type of marketing you’ll come across is email marketing. While it shares many aspects with online marketing, it focuses more on email lists and getting people to open emails. The contents of the email vary based on the goal of the company. For example, some emails might lead people to a landing page, while other emails might encourage people to call a phone number.

Bear in mind that these are only two examples of marketing; there are other styles. That said, make sure you take some time to decide on what type of marketing will benefit you the most.

Instructor

When looking for a marketing course online, you want to make sure the instructor has some expertise in the industry. When it comes to marketing, experience and education are key. You should look at their professional background, education level, and years in the field. This can give you a good idea of how good the instructor is.

That said, there are some exceptions. For example, someone who builds websites that generate massive amounts of ad revenue with zero educational background can still be a good teacher. Therefore, you should also factor in an instructor’s results. Take some time to look over projects they’ve worked on and clients they’ve worked for.

Skill Level

It’s worth knowing that marketing is not the most challenging field, but there are different skill levels. For example, each course will have terminology and systems that you might not be familiar with. Depending on your background and level of marketing education, you’ll be able to pick them up quickly. On the other hand, if you don’t have much experience, you might be better off in a beginner-friendly course that spends more time on each system. In our list of courses, we’ll display three skill levels: beginner, advanced, and intermediate.

Beginner

Most of the courses on our list are suitable for beginners. That said, some are easier than others. For example, a social media marketing course designed for Instagram will be easier than a course that focuses on multiple platforms and tools to post on each platform.

Intermediate

Intermediate-level courses will go into more detail about specific areas of marketing. For example, these courses might discuss using additional tools like email list tools, Excel spreadsheets, and writing content.

Advanced

Advanced marketing courses present complex concepts found in marketing. While these courses are similar to intermediate-level courses, advanced courses will take things to the next level with added elements like the psychology behind marketing.

Price

Online marketing courses vary in price depending on the platform you’re using. Each platform has its own benefits and drawbacks, but the courses you find will be similar across most websites. Therefore, the biggest difference is the cost.

The best example is how platforms like Udemy charge a single fee for a single course, whereas websites like LinkedIn Learning charge a monthly rate for many courses. When considering these platforms, it’s important to consider how much value a course offers and whether you plan to take more courses on that platform.

Now that you know what to look for in marketing courses, it’s time to dive into our Course Breakdown and Course List.

Course Breakdown

• Best for Overall Marketing: The Complete Digital Marketing Course
• Best for Digital Marketing: Digital Marketing Marketing Masterclass
• Best for Social Media: Social Media Marketing
• Best for Office Marketing: Create a Go-to-Market Plan
• Best for Beginners: Marketing Foundations
• Best for Instagram: Marketing on Instagram
• Best for Email Marketing: Getting Started With Email Marketing
• Best for Video Marketing: Content Marketing: Create a One-Minute

Top 8 Best Marketing Courses 2023

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1. Best Overall: The Complete Digital Marketing Course

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Why we like it

The Complete Digital Marketing Course is one of our favorite courses because it’s the complete package. With over 20 hours of content, you get to learn about most areas of digital marketing.

The Complete Digital Marketing Course is exactly as the name suggests: it is a complete digital marketing course. It’s taught by two of the best instructors in the business who have built successful sales funnels, courses, and affiliate marketing programs. The course takes you through concepts relevant to email marketing, creating YouTube channels, starting email lists, and building landing pages.

Overall, the course is designed to take you through the process of starting your own brand. That said, you can also leverage the course to help you with work, getting hired, and more. Moreover, the course comes with lifetime access and additional resources to study.

What Sets It Apart

Compared to other marketing courses, Complete Digital Marketing is a course designed for the modern world. It covers all the bases needed for growth and doesn’t gloss over too many concepts. With this in mind, it’s one of the best options for total content, quality of instruction, and additional resources. For comprehensive digital marketing courses, you won’t find a better course.

Things to Consider

The Complete Digital Marketing Course is a well-rounded course, but that comes with a sacrifice. Digital marketing is a broad field, so each subset of marketing deserves its own focus. For example, specific courses in email marketing or social media marketing can take your learning experience to the next level.

If you’re starting with this course, we recommend using it as a foundation for your marketing knowledge. From there, you can build on that foundation with other courses on the list that focus on specific areas.

Who It’s For

If you’re new to marketing in the 21st century, this course is the perfect fit. It will show you everything you need to know to get started. Additionally, it will prepare you for building your own brands or add value to the work you’re already doing. Overall, it’s the best place to get started.

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2. Best for Digital Marketing: Digital Marketing Masterclass

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Why we like it

We love this course because of its content. With over 30 hours of video lectures, the instructors give the appropriate amount of detail to each topic in digital marketing.

The Digital Marketing Masterclass is a great course for email marketing, social media marketing, and many other marketing skills. The course is designed to help you grow your brand, business, or boost your performance at work. You’ll learn about key concepts in digital marketing and how they continue to evolve. With tons of downloadable resources and lecture content, you can’t go wrong with this course as an introduction to the field.

Digital Marketing Masterclass is also designed to help you increase conversation and gain results. Most courses focus on building parts of the sales process, but this course shows you how to encourage consumers to work with you. Moreover, the course is taught by a team of instructors that have decades of combined experience in digital marketing. Both instructors have managed websites and teach from experience.

What Sets It Apart

The Digital Marketing Masterclass is a special course because of what you get. While there are many courses that focus on digital marketing, this one gives you the most content. With over 30 hours of material, each topic is adequately covered. Instead of glossing over topics, the instructors spend plenty of time on each method of marketing and show you what those processes look like from start to finish.

Things to Consider

The Digital Marketing Masterclass is one of the most well-rounded digital marketing courses, but it has some flaws. First and foremost, it’s expensive. Compared to courses on platforms like SkillShare or LinkedIn Learning, its cost is several times higher. Furthermore, if you’re looking for specific information, you might not find it because the instructors cover a lot of topics.

That said, if you’re looking for courses that target specific parts of digital marketing, it’s better to go with a specialized course. That means you won’t have to waste your time or money on subjects you don’t need to learn.

Who It’s For

If you’re looking to get the most digital marketing information you can out of one course, Digital Marketing Masterclass is the best option. With over 30 hours of material, you’ll find everything you need to get started. This course is also great for beginners because it touches on many of the common digital marketing methods.

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3. Best for Social Media: Social Media Marketing: Content Marketing Masterclass 2022

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Why we like it

We’re big fans of this masterclass because it covers everything you need to know about social media and its place in content marketing. It’s a specific course that serves its purpose almost perfectly.

Social Media Marketing: Content Marketing Masterclass is the go-to for social media marketing in 2022. The course is packed with helpful information about each platform and how you can leverage them. The course shows you how to create a marketing plan, how to implement that plan through social media, how to drive engagement, and how to track conversion. The course also provides you with tools to post across multiple platforms to drive traffic to your web pages.

The Social Media Marketing Masterclass also shows you some industry tricks to set your brand apart from others. This includes content scheduling, the art of posting, leveraging SEO, and more. Overall, it’s one of the most comprehensive courses available if you’re interested in social media marketing.

What Sets It Apart

This course is unique because it covers every area of social media marketing. While many courses touch on individual platforms like Instagram, this course provides you with a plan to use most platforms effectively. For social media marketing, it’s almost perfect.

Things to Consider

This course is well-rounded and serves its purpose for social media marketing. That said, it doesn’t cover other topics relevant to marketing or digital marketing. For example, there isn’t a big focus on creating email lists or working on other sales tactics. For this reason, the course comes up short if you’re looking for a comprehensive digital marketing course.

If you’re looking for a more well-rounded digital marketing course, Digital Marketing Masterclass is a great alternative. This course covers more topics, comes with 30+ hours of content, and has many lectures dedicated to social media marketing, too.

Who It’s For

If you’re interested in marketing with social media, this course is an excellent choice. While it comes up short in other areas, it covers almost every topic related to leveraging social media platforms. Therefore, it’s one of the most comprehensive social media marketing courses available. In fact, with 18.5 hours of content, the instructors don’t miss much.

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4. Best for Office Marketing: Create a Go-to-Market Plan

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Why we like it

We love Create a Go-to-Market Plan because it focuses on some of the core principles of marketing that many courses fail to cover. For example, it helps you create a solid marketing plan from scratch.

Create a Go-to-Market Plan is a great course designed to help you with planning. This course will take you through the planning process from start to finish, which is something most courses gloss over. You’ll learn about how to build the foundation of a marketing plan, how to develop strategies for your product, ways to choose your market, and how to monitor your progress. It’s a fresh change of pace because it focuses more on the traditional aspects of marketing and product selection.

Create a Go-to-Market Plan is also a shorter course that’s streamlined to help you. With this course, you’ll be ready to start planning sooner rather than later. You don’t need to sit through hours of content or sift through downloadable resources. It’s simple, effective, and easy to get through for most skill levels.

What Sets It Apart

This course is unique because of the instructor. Dierde Breakenridge is one of the most qualified instructors to teach a marketing course because she has a ton of experience in the industry. To provide context, she’s the CEO of Pure Performance Communications, a company that helps thousands of people grow and expand their reach and marketing goals.

Things to Consider

Create a Go-to-Market Plan is a great course for what it is. That said, it’s not the most comprehensive course, and it’s not the best option for digital marketing. While it will help you come up with a plan, it won’t be as beneficial for people who already have a plan. That makes this course one of the more niche options.

If you’re looking for a more comprehensive alternative that also covers some of the planning stages, The Complete Digital Marketing Course is a great choice. It’s not the longest option, but it covers more topics and digital marketing concepts.

Who It’s For

If you need to start a marketing plan from scratch, Create a Go-to-Market Plan is your best option. It will show you how to get started with both market and product selection. For this reason, it’s one of our favorite courses because it starts with the basics and is still valuable in 2024.

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5. Best for Instagram: Marketing on Instagram

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Why we like it

This course is one of our top choices because it focuses on Instagram, which is one of the most popular social media platforms around. While it leaves other platforms out, what you learn here can be applied other areas.

This course is designed for Instagram and helps users achieve the desired results. The course shows you how to navigate the platform, track your competitors, manage keywords through hashtags, and how to drive traffic from Instagram to other websites. Marketing on Instagram is also taught by someone who has already completed these processes by himself.

Marketing on Instagram also teaches you about the platform’s new features and innovations. For example, Alexander has sections dedicated to Instagram’s stories and video posts. These sections show you how to drive engagement and convince users to stop scrolling once they reach your content.

What Sets It Apart

Marketing on Instagram is unique because it focuses on one of the most popular social media platforms. That said, the course shows you everything you need to know about the platform, how to leverage it as a tool, and how to build a marketing plan around it. The skills you learn with this course will also carry over to other platforms like SnapChat, Twitter, and even Facebook.

Things to Consider

While Marketing on Instagram is a great choice, there are some issues with its content. First and foremost, it fails to include lectures for other platforms. While you can take some of the information with you to other platforms, it’s very Instagram-specific content.

If you’re looking for a course that focuses more on other platforms, including Instagram, Social Media Marketing: Content Marketing Masterclass is your best option. It covers Instagram, Facebook, Twitter, and other concepts and platforms related to social media marketing.

Who It’s For

If you’re looking to build your brand on Instagram, this is one of the best courses that you can choose. It’s loaded with 2 hours of Instagram-specific information and can help you build your brand. Moreover, the course is a great additional tool if you need to move your social media marketing strategy to the platform.

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6. Best for Email Marketing: Getting Started With Email Marketing

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Why we like it

Email Marketing is the foundation of a good marketing plan, so we love how this course focuses solely on this element.

Getting Started With Email Marketing is one of the best courses for email marketing. The course is taught by Allyson Von Houten, the marketing manager of Mailchimp. Mailchimp is one of the best email marketing tools around and helps you create lists, send emails, send follow-ups, and more. The course teaches you how to leverage this system and is a great choice for people interested in using the software.

Getting Started With Email Marketing also shows you some tips about email marketing. You’ll learn about how to write engaging content, better subjects, and more. Overall, the course will help you use great tools and boost your open rate.

What Sets It Apart

This course is unique because it focuses on email marketing, one of the pillars of a great marketing plan. While other courses focus on email marketing, they fail to do so in detail. When it comes to email lists and tools to leverage your email marketing strategy, not many courses come close to Getting Started With Email Marketing.

Things to Consider

This is a great course because it shows you what you need to start email marketing. While that’s useful information, it’s not the most comprehensive because email marketing is only one part of the process. For example, you might need to create a landing page to get emails for your email lists. Moreover, it doesn’t cover other important digital marketing concepts.

So, if you’re looking for a more well-rounded course, Digital Marketing Masterclass is a great alternative. It includes segments about email marketing but also focuses on other parts of the process.

Who It’s For

If you’re new to email marketing, this course is a great choice. It will show you how to leverage email tools and introduce you to the world of mass email software. Therefore, if you’re starting an email campaign, you’ll want to start here. It’s also great for beginners because it’s quick and easy to understand. Plus, you get an instructor that works for the software they’re promoting.

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7. Best for Video Marketing: Content Marketing: Create a One-Minute Video

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Why we like it

Video marketing continues to grow in popularity, so we love that this course shows you that process from start to finish.

What Sets It Apart

Content Marketing: Create a One-Minute Video is unique because it focuses on video marketing more than other courses. While courses focus on social media platforms and social media posting, most courses fail to include the process from start to finish of creating a video asset. This makes the course a valuable tool to use alongside other courses or even on its own.

Things to Consider

When it comes to video marketing, Create a One-Minute Video is the best option. While it’s helpful, it fails to cover other topics that make a successful marketing plan. For example, it doesn’t mention email lists, SEO, or other marketing tools. Therefore, it’s not the best option if you want a one-stop marketing course to cover all your needs.

If you’re looking for a course that serves as a one-stop option, Digital Marketing Masterclass is a great alternative. It focuses on video marketing, but it also covers more relevant topics like email marketing, SEO, and social media marketing.

Who It’s For

If you’re interested in creating videos, this course is your best option. Taking you through the process from start to finish, you can get started right after you complete the course. While it comes up short in other areas, it’s a great course for people who are interested in social media marketing on platforms like Instagram and YouTube.

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8. Best for Beginners: Marketing Foundations

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Why we like it

We love this course because it focuses on beginners. If you’ve never sat through a marketing course, you can start here.

Marketing Foundations is a course made for beginners. It’s a short course that takes you through the foundations, and you’ll learn about marketing concepts in stages. For example, there is a planning stage, tactical phase, and an analysis phase. Each part of the course spends a bit of time getting you up to speed on the analysis of your market and product.

This course also provides you with a plan to implement marketing strategies. These can help you get your product in front of more people. Moreover, Drew Boyd has been a leader in marketing innovations for decades. He’s a great instructor and knows how to break things down for beginners.

What Sets It Apart

Marketing Foundations is unique because it’s one of the shortest courses available. While this is also the course’s biggest weakness, it makes the material easily digestible for beginners. The short sections are quick, effective, and provide adequate information for beginners to build a marketing foundation.

Things to Consider

While the short length of the course is ideal for beginners, Marketing Foundations comes up short in many areas. First and foremost, there’s less than an hour of content. For people that want a more in-depth course, you’ll have to look elsewhere. A great option that goes over similar content is Create a Go-to-Market Plan.

Another issue with the course is that it only focuses on the planning phase. It also doesn’t focus on digital marketing concepts or the tools you need to succeed. If you’re looking for a more comprehensive digital marketing course, Digital Marketing Masterclass is a great alternative.

Who It’s For

Marketing Foundations is best suited for beginners. While it doesn’t have much content, the short lectures are enough to get you started on your marketing journey. The course is also great for people that need a refresher on the planning aspects of marketing. It’s not perfect, but it’s a great place to get started on your journey of becoming a marketing master.

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FAQ

Marketing is always evolving, so we’re sure you have some questions. Below are answers to some of the most common ones.

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